BRAND AUDIT

This test should only take 10 minutes

You scored 15 out of 100

Each day your existing brand if left as it is, will cost you money.
Consider a rebrand and call Richard to discuss on 09 445 7444

Scoring

  • 76-100

    Your brand is great, leave it as it is! Speak to us now about how
    to maintain that advantage.

  • 51-75

    Looks like your brand could do with some attention. Acting sooner
    rather than later could be more cost-effective and long lasting.
    Give Richard a call on 09 445 7444

  • 26-50

    Your brand is becoming detached from your target audience. Time for a
    review. Give Richard a call on 09 445 7444

  • 0-25

    Each day your existing brand if left as it is, will cost you money.
    Consider a rebrand and call Richard to discuss on 09 445 7444

  1. Has your business changed in the last 3 years?

  2. Has your client base changed in the last 3 years?

  3. When did you last brand/rebrand your business?

  4. Are there any big changes on the horizon that will affect your sector or your customers?

  5. Have any of your competitors rebranded in the last 5 years?

  6. What are the 3 most important attributes that your brand needs to convey?

  7. Does your business/product have a distinct look and presentation?

  8. How do you stand out from the crowd? Do you have a point of difference?

  9. When did you last ask your customers how they feel about your business/service/product – such as an independent survey?

  10. Do you think your customers truly understand the value you have to offer?

  11. How often do you lose a sale on price?

  12. How well would you say you understand your target audience, their wants/needs/motivations?

  13. How do you stay in touch with your existing clients? (check all that apply)

  14. How important is your business’ reputation on scale of 1 to 10 (10 strongest)?

  15. How big a part do you think your brand/reputation plays in your customers buying decision?

  16. Most successful NZ SME’s invest between 2.5–5% of turnover on self promotion. What do you currently invest?

  17. What level of ROI do you achieve on this spend?

  18. To what extent are your self-promotional activities centred around your brand and its key messages?

  19. How well do your staff/stakeholders understand what the business stands for and its future?

  20. Which of the following is your current branding applied to? (check all that apply)

  21. From your website, how many leads are you getting per month?

  22. On as scale of 1-5 (5 being happiest), how happy are you with your websites performance?